Think of an advisor as a coach…And a good coach will have the best interest of the athlete in mind when preparing him or her for a championship season! A good coach will not hesitate to “crack the whip” in an effort to motivate, encourage and drive his athletes to the highest level to help them reach their goals. Similarly, a successful college recruiting advisor will assume a strong leadership role in defining concrete objectives and time-lines, while making every effort to clearly understand the goals and needs of each family he advises.